Check out our new website and logo!

We are thrilled to unveil our updated logo and brand new website! Foot Soldiers Park continues to grow and evolve which is reflected in our refreshed brand identity and newly designed website which captures the fullness of our story, the depth of our values and ambitious plans we have for the future.

Our new website offers a deeper dive into the heart and soul of our mission and introduces you to the people who lead and shape the organization. Browsing through the new site you can explore the rich history of Selma and the stories of the everyday activists we lift up, you can learn about the vital work we do to preserve the legacy of the original foot soldiers and the projects we undertake to revitalize the community and celebrate its resilience.

Follow our journey as we embark on meeting our bold goals and read about the philosophy guiding our approach, and the ways in which supporters, partners and collaborators can become active contributors to our vision. Website visitors can now easily navigate through the latest developments for FSP’s future Park & Education Center, plan their Journeys for the Soul tour with Ms. Bland, learn about our areas of focus, and stay in the know through our latest news and stories.

Our refreshed logo embodies our commitment to collective action, unity and promise to the next generation of young civil rights leaders.

Taking inspiration from the historic Selma marches of 1965, the Foot Soldiers Park updated logo serves as a powerful and lasting tribute to the past while advancing boldly into the future. Featuring a young girl leading the marchers across the Edmund Pettus bridge, the logo is a testament to the enduring spirit of grassroots activism and the unmistaken power of the younger generation, their energy and role as leaders in the making of lasting change. The arch above the marchers represents the intersection of history and progress, the bridging of past and future with the promise of what’s to come as the younger generation of foot soldiers leads the journey forward.

Every detail behind our updated brand identity, from our vibrant color palette, dynamic image collages and bold typography conveys the Foot Soldiers Park spirit, community-driven personality, and our staff’s determination, ambition and energy to make a difference. Our new logo type Bayard Regular is named after the civil rights organizer Bayard Rustin and serves as a reminder that every step we take is meant to bridge the struggle of the past with our bright vision for the future or as our Board Chair, Donovan Duncan would say “When people think of ‘Foot Soldiers Park’, I want them to think about liberation and joy.”

2024 has been a milestone year for Foot Soldiers Park. Enhancing our communications channels and solidifying our brand as a standard for what social justice activism looks like. As we continue to grow our organization, expand our scope and build broader support, we are excited to invite you to follow our journey and support our mission to preserve and memorialize the Civil Rights history of Selma, bring economic and cultural revitalization to the city and its residents, and prepare the next generation of activists to continue the fight against racial injustice and voter suppression.

Explore our new site and thank you for your ongoing support,

Kimberly Smitherman